Twitter and Twollars
Posted: Tuesday, September 1, 2009 by MuddassirShah in Labels: Social Media and NetworkingHeard of twollars??
"Twollars is a really interesting way to pledge money to charity using Twitter. Essentially, Twollars are a Twitter-based currency with no hard money value. Users start with 50 Twollars and can give them to each other or to charities via Twitter. Twollars are worth nothing until someone buys them (at a rate of 10 Twollars per US$1). I know what you’re thinking: why would anyone buy something that’s worth nothing?
The reason is all about awareness. Twollars can only be redeemed for cash by charities, so businesses that buy Twollars are actually making donations to charities (for which they receive awareness) and users donating Twollars are really spreading awareness of that charity’s good work. By donating Twollars to the American Red Cross, for example, you’re actually saying, “I like what the Red Cross does, and I vote for some business to donate money to them.” "
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